I'm going to say it. It might shock you, but it's too important to ignore. Every business coach, every trade publication, every well-meaning giver of advice will tell you to do this but I want you to stop it right now.
STOP ADDING VALUE!
That's right. No more 15 bonus minutes added to your massage sessions. No free chocolate bars or coconut waters. No extended hours. No foot treatments. No complimentary aromatherapy. Take all those value add-ons that are supposed to bring clients flooding in and chuck 'em.
Don't sign up for any more massage classes. No fresh flowers on your reception desk. Don't repaint your treatment room walls. Don't buy a more professional wardrobe. And please, please, please don't invest in more expensive equipment and bolsters and hypoallergenic, antioxidant, fair trade, organic anything.
I know, blasphemy, right?
After all, times are tough and the only way to get ahead is to stuff your practice to bursting with goodies and perks and free stuff and pray that clients will be blown away by your over-the-top offerings, right?
Wrong.
In fact, this approach can endanger your practice and put you out of business. (More on that later.)
Now take a deep breath. I'm going to tell you the truth. Chances are what I'm about to say is going to be a relief.
There are better, easier, less expensive, more fulfilling, more personalized and sustainable ways to fill your massage practice to capacity. Because your practice is already full of SO much value.
Check back tomorrow for the key things I want you to understand before you add any more value. (I'm not saying you should never incorporate add-ons into your practice or spruce up your professional appearance, but there's much more important, valuable ACTIONS I want you to take first!)
Tomorrow's post: The 6 Simple Concepts Successful Massage Therapists Embrace.
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